Video is very efficient on Social Medias.
We usually make different versions of the same film to fit as many platforms as possible: a longer one, a shorter one and a much shorter one for social media like Facebook, Instagram, and LinkedIn.
On social media, a video needs to send the message through even without sound, so simple and clear captions are a key element. The duration should not surpass 90 seconds, although it depends on the device on which it is displayed. Also, we prefer to use the squared 1:1 format rather than the traditional horizontal 16:9 format.